In article the analysis of the market of milk and dairy production in Ukraine is presented. Prospects on the near future are outlined.
In 2009 arrival on the domestic dairy market of new foreign players is improbable. The head of projects, the head of the center of branch specialization "Consumer goods and retail" in Ukraine the international consulting company "RolandBergerStrategyConsultans" Olga Andriyenko-Bentts so considers.
Production of food – the attractive direction of business in Ukraine. To it points, on belief of experts, considerable presence of the foreign capital, both at sector of dairy products, and at the sphere of production of foodstuff as a whole.
For foreign players there comes an opportunity for arrival on the Ukrainian market being in a condition of recession as they have a possibility to buy up quickly depreciating assets of domestic enterprises.
However at present foreign investors avoid decisive steps in the business direction in Ukraine in view of considerable policy and economic risks. Players abstain from investments counting on receiving in the future still bigger discount.
For its part experts of Socrat group of companies believe that in the medium-term period the share of large players in the milk market considerably will increase. In their opinion, the companies with the foreign capital and parent holdings having financial support, will have a real possibility to expand the influence in domestic market, both at the expense of the small ruined companies, and at the expense of the medium-sized and large companies, at which problems with attraction of debt financing for replenishment of working capital.
In particular, already now in the Ukrainian market of milk the tendency of considerable reduction of the cost of assets is observed, analysts note. Much fallen in price assets of the Ukrainian milk jugs look very attractive. Emergence possibility in the Ukrainian market of foreign players or activization of the already present isn’t excluded.
At the same time the expert of the TEKT companies Andrey Zaripov excludes essential increase in a share of production of whole-milk production (TsMP) both Ukrainian, and foreign players.
"Most likely, significant increase or reduction it will not be observed – on a row with demand reduction that will cause reduction of production of the Ukrainian TsMP, supply and demand of imported TsMP will decrease. As a result there will be a proportional reduction of shares and the Ukrainian and foreign producers" – the analyst believes.
As to structure of internal production, that, according to experts, its nearly a half is the share of some large scale international concerns – "Yunimilk", "Vimm Beale Dan", "Milkilend", "Laktalis". Their share of the market will continue grow as it is the most professional and effective participants of the market.
On materials of Internet editions.