In this article it is a question that for a gain of the market it is necessary to make the marketing program – market gains. The program will allow to calculate precisely success and to choose optimum option. To choose for production it is necessary that product which possesses unique properties for this market.
Taking root on the market it is necessary to represent well, at what stage "lives" there is a demand for your production. It is very important to choose effective strategy of behavior of the market correctly.
For success it is necessary for you to make correctly the marketing program – market gains.
The program will allow you almost with matemayotichesky accuracy to calculate uspex and to choose optimum option. To make such programmu, first of all it is necessary for you otvetit on such questions:
What volume assumed vami a sales market?
What type of production you namerevaetes to make?
What sensitivity of potrebiyotel to introduction of new production?
What life cycle of your production?
What market strategy chosen by you?
How many at you it is supposed konkurentov in the market?
So, six questions. Answering the first, it is necessary to define so nazyyovayemy volume of demand for your proyoduktsiya. If demand for it prevyshaet the offer, can orientirovatsya on penetration on this market provided that you accept a price level on it is mute. If demand for similar production in this market is insignificant, it is not necessary and to aspire to get on it.
The answer to the second question will define your specialization, that is the product choice which realization will be to you the main source of the income.
Why it is necessary to define a chuvstviyotelnost of consumers to a new proyoduktsiya and in general what is it? This indicator – one more way of an izuyocheniye of demand. It shows, naskolko consumers are inclined to change the food preferences.
There are following zakonomeryonost. The smallest chuvstvitelnostyu to new products people pension and senior vozrasta possess. Their demand is created long ago and practically doesn’t change. Most quickly and sharply aged people from 20 to 45 years react on an izmeneyoniya in the market.
Answering a question of life cycle of production, you should know that this term means – demand for each product has the prodolyozhitelnost. Demand is born, ostaetsya any time at low level, grows, reaches a maturity, at last peak and gradually reduces to zero. Taking root on the market, you dolzhny it is good to represent, at what stage "lives" there is a demand for your production.
It is very important to choose correctly effective strategy of behavior in the market. The directions of this strateyogiya there is a huge set among which it is possible to offer the following. Differentiation produkta, i.e. a choice for production of that product which possesses unique properties for this market.
At the last development stage of the program of marketing it is necessary to you otvetit on a question of approximate number of alleged competitors. Esteyostvenno, your task – to get on the market where their quantity will be naiyomenshy.
(On materials of the Russian-American magazine New farmer)